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Digital Summit
Case Studies

Real Programs. Real Revenue.

We launch, grow, and manage affiliate programs that become meaningful revenue channels. Here's what that looks like in practice.

Grow Your Brand

Results at a glance

  • $12M+

    First-year affiliate sales for an ecommerce brand

  • Top 0.5%

    Program ranking within 5 months of launch

  • $0 to $2M+

    Affiliate revenue growth for a franchise brand in two years

  • Up to 10.5x

    Affiliate-only return on investment

Outdoor Power Equipment BrandEcommerce

Over $12M in affiliate sales in the first year

first year
$12M+
in the first 4 months
$1M+
ROAS
9.75x

Results

  • Over $12M in affiliate sales in the first year
  • Over $1M in sales within the first 4 months
  • 9.75x ROAS
  • Ranked #38 out of 7,700 programs (top 0.5%) within 5 months of launch
  • Grew from 0% to 20%+ of total ecommerce sales in 5 months
  • 427 affiliates recruited
  • 15K monthly visitors from affiliate partners

The Approach

  • Competitive analysis: Network and program analysis to set positioning and the launch offer.
  • Recruitment and engagement: Segmented recruitment across content, deal/coupon, community, and more.
  • Offers and promos: Evergreen creative (banners, text links, affiliate exclusive landing pages) with a regular promo cadence.
  • Reporting: Weekly and monthly reporting and analysis
"Digital Summit's affiliate program provided a shot in the arm for sales. It speaks directly to multiple audiences and provides a manageable base of sales. Like a rocket ship!"
Marketing Leadership, Outdoor Power Equipment Brand
Sleep and Wellness BrandEcommerce

$440K in affiliate revenue with a top 6% program

revenue
$440K+
ROAS
6x
conversion rate
5.02%
Revenue:
$440,237
Transactions:
5,817
Average order size:
$77
Conversion rate:
5.02%
ROAS:
6x
Recruited affiliates:
416

Ranked #495 out of 7,700 programs (top 6%)

Luxury Home and Bedding BrandHome & Bedding

Built from zero to 450 partners and +289% revenue year over year

revenue
+289%
transactions
+314%
fully loaded ROAS
~7x

The Challenge

This premium, direct-to-consumer bedding brand had no affiliate program and was missing out on incremental, performance-based revenue. Digital Summit was brought in to launch a program from the ground up: choosing a network, building the program, recruiting quality partners, setting the commission strategy, and scaling performance while protecting the brand and margins.

The Strategy

Strategic recruitment

  • Built the program from zero to 450 partners
  • Ongoing in-network and out-of-network recruitment
  • Prioritized high-quality content, editorial, and high-intent publishers
  • Built direct relationships with top affiliates through regular 1:1 collaboration

Key optimizations

  • Tiered commissions to reward content partners and control costs
  • Twice-monthly affiliate communications to keep partners engaged
  • Refreshed creative to lift partner performance
  • Higher conversions through CRO partners, and email retargeting

Results (June to December YoY):

Revenue:
+289%
Transactions:
+314%
Clicks:
+302%
Active affiliates:
+200%
Average order value:
+15%
Affiliate-only ROI:
~10.5x
National Carpet Cleaning FranchiseFranchise & Services

From $0 to $907K in year one, then $2M+ in year two

year one
$907K
year two
$2M+
ROAS
8x

The Challenge

This national franchise brand serves residential and commercial customers across the U.S. and had never run an affiliate program. It was starting from $0 in affiliate sales. Digital Summit launched the channel from scratch, including network selection, publisher recruitment, commission design, and compliance rules, all while supporting hundreds of franchise locations. The goal was a new channel that drives completed service jobs for local franchises with profitable, measurable growth.

The Strategy

Strategic recruitment

  • Built the program from zero to 466+ partners in two years
  • Aggressive in-network and out-of-network recruitment
  • Prioritized content publishers, influencers, and lead-generation partners
  • Activated email retargeting affiliates that became top revenue drivers
  • Built strong relationships with home services and cleaning publishers

Key optimizations

  • Flat CPA payouts for completed jobs, with bonuses for new customers
  • Coordinated promotions and creative with the brand
  • Strict trademark bidding and coupon policies

Results

Year one (2024):

$0 to $907K

We launched the program and took it from zero affiliate sales to $907K in its first full year. That's a strong debut for a brand-new channel.

Year two (2025):

$2M+

With a solid foundation in place, the program kept scaling. Affiliate revenue more than doubled.

Revenue:
+120% year over year
Completed jobs:
+97% year over year
Fully loaded ROAS:
8x

Performance tracked nationally and by individual franchise location

Why Digital Summit

What sits behind the numbers

  • Hands-on launch and management from day one

  • Strategic partner segmentation focused on quality and margin control

  • Aggressive recruitment that builds momentum fast

  • Direct relationships with top publishers

  • Transparent reporting

Ready to build your next revenue channel?

Whether you're launching a new program or scaling an existing one, we'll show you where the opportunity is.

Grow Your Brand